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South Africa Spa Benckmark Report

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ABOUT THE RESEARCH


The South Africa Spa Benchmark Report was prepared by Intelligent Spas and sponsored by the South African Spa Association.


This Spa Benchmark Report contains a plethora of statistics about the total spa market, plus presents the majority of results broken down by day spas, hotel spas and resort spas. Information was collected via a detailed survey completed by spa owners/managers, then combined with additional research conducted by Intelligent Spas to provide a comprehensive financial report on the local spa industry.


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Single Location Price: US$100.00

Table of Contents

Details

1 Executive Summary 6
1.1 Introduction 6
1.2 Spa Industry Growth Summary 2008-2014 6
1.3 Financial and Performance Benchmarks 7
1.4 Spa Business Models 8
1.5 Spa Infrastructure 8
1.6 Spa Menus 8
1.7 Initiatives and Practices 9
1.8 Spa Industry Trends 9
2 Introduction 10
2.1 About Intelligent Spas 10
2.2 About the South African Spa Association 10
2.3 About the Research 11
2.4 Research Methodology and Sampling 12
2.5 Spa Defined 12
2.6 Spa Type Definitions 13
2.7 How to Read the Report 14
2.8 Confidentiality Policy 15
2.9 Challenges 15
2.10 Acknowledgements 15
2.11 Participate in the Next Spa Benchmark Survey 15
2.12 Updates and Custom Research 16
3 Spa Industry Growth Summary 17
3.1 Total Spas, Revenue, Visits and Employment 2008 and 2014 17
3.2 Spa Benchmarks 2008 and 2014 18
3.3 Spa Facility Size, Rooms and Facilities 2008 and 2014 19
3.4 Dry and Wet Treatment Room Breakdown 2008 and 2014 20
4 Total Spa Industry Size and Value 21
4.1 Total Number of Spas by Main Type 2014 21
4.2 Total Spa Industry Revenue by Day Spas, Hotel Spas and Resort Spas 2012-2015F 22
4.3 Total Spa Industry Visits by Day Spas, Hotel Spas and Resort Spas 2012-2015F 23
4.4 Total Spa Industry Employment by Day Spas, Hotel Spas and Resort Spas 2012-2015F 24
4.5 Revenue, Visits and Employee Changes 2013-2014 25
5 Financial and Performance Benchmarks 26
5.1 Annual Revenue per Spa by Day Spas, Hotel Spas and Resort Spas 2012-2015F 26
5.2 Breakdown of Total Annual Revenue by Day Spas, Hotel Spas and Resort Spas 2013-2014 27
5.3 Annual Expenses per Spa by Day Spas, Hotel Spas and Resort Spas 2012-2015F 29
5.4 Breakdown of Total Annual Expenses by Day Spas, Hotel Spas and Resort Spas 2013-2014 30
5.5 Annual Profit per Spa by Day Spas, Hotel Spas and Resort Spas 2012-2015F 32
5.6 Annual Treatment Revenue per Spa by Day Spas, Hotel Spas and Resort Spas 2012-2014 33
5.7 Annual Visits per Spa by Day Spas, Hotel Spas and Resort Spas 2012-2015F 34
5.8 Visitor Profiles by Gender and by Day Spas, Hotel Spas and Resort Spas 2013-2014 35
5.9 Visitor Profiles by Age and by Day Spas, Hotel Spas and Resort Spas 2013-2014 36
5.10 Visitor Profiles by Residence and by Day Spas, Hotel Spas and Resort Spas 2013-2014 38
5.11 Hotel/Resort Guests Versus Non-Hotel/Resort Guests 2014 39
5.12 Annual Employees per Spa by Day Spas, Hotel Spas and Resort Spas 2012-2015F 40
6 Spa Benchmark Ratios 41
6.1 Average Revenue per Visit by Day Spas, Hotel Spas and Resort Spas 2012-2015F 41
6.2 Annual Revenue per Available Treatment Room by Day Spas, Hotel Spas and Resort Spas 2012-2015F 42
6.3 Annual Revenue per Square Metre/Foot by Day Spas, Hotel Spas and Resort Spas 2012-2015F 43
6.4 Annual Revenue per Employee by Day Spas, Hotel Spas and Resort Spas 2012-2015F 44
6.5 Annual Visits per Employee by Day Spas, Hotel Spas and Resort Spas 2012-2015F 45
6.6 Repeat Visitation Rate by Day Spas, Hotel Spas and Resort Spas 2013-14 46
7 Spa Business Models 47
7.1 Spa Ownership, Business and Management Structures by Day Spas, Hotel Spas and Resort Spas 47
7.2 Destination Spa Ownership by Hotel Spas and Resort Spas 48
7.3 Spa Branding, Original Business Plan and Gender Policy by Day Spas, Hotel Spas and Resort Spas 49
8 Spa Infrastructure 50
8.1 Spa Size and Space Breakdown by Day Spas, Hotel Spas and Resort Spas 50
8.2 Spa Treatment Rooms by Number, Type, Use and Occupancy and by Day Spas, Hotel Spas and Resort Spas 51
8.3 Stations by Number, Type and Use and by Day Spas, Hotel Spas and Resort Spas 52
8.4 Treatments Conducted Outside the Spa by Day Spas, Hotel Spas and Resort Spas 53
8.5 Summary of Standard Support Facilities by Day Spas, Hotel Spas and Resort Spas 54
8.6 Standard Support Facilities by Ownership Versus Access Arranged and Gender-Shared or Separate Female/Male and by Day Spas, Hotel Spas and Resort Spas 55
8.7 Summary of Water-Based Support Facilities by Day Spas, Hotel Spas and Resort Spas 58
8.8 Water-Based Support Facilities by Ownership Versus Access Arranged and Gender-Shared or Separate Female/Male and by Day Spas, Hotel Spas and Resort Spas 59
9 Spa Menus 61
9.1 Variety of Hydrotherapy and Other Water-Based Treatments Offered by Day Spas, Hotel Spas and Resort Spas 61
9.2 Hydrotherapy Treatments Practiced by Day Spas, Hotel Spas and Resort Spas 62
9.3 Body Treatments Practiced by Day Spas, Hotel Spas and Resort Spas 63
9.4 Massages Practiced by Day Spas, Hotel Spas and Resort Spas 64
9.5 Facials Practiced by Day Spas, Hotel Spas and Resort Spas 65
9.6 Beauty Services Practiced by Day Spas, Hotel Spas and Resort Spas 66
9.7 Specialist Services, Programs, Classes and Consultations 67
9.8 Complimentary Food and Beverages Provided by Day Spas, Hotel Spas and Resort Spas 68
9.9 Starting Prices of Standard Spa Treatments by Day Spas, Hotel Spas and Resort Spas 69
10 Initiatives and Practices 70
10.1 Green Spa Initiatives by Day Spas, Hotel Spas and Resort Spas 70
10.2 Management Practices by Day Spas, Hotel Spas and Resort Spas 71
10.3 BEE Certification by Day Spas, Hotel Spas and Resort Spas 72
11 Spa Industry Trends 73
11.1 Summary 73
11.2 Men 73
11.3 Groups 73
11.4 Value for Money 74
11.5 Express Treatments 74
11.6 Pedicures 74
11.7 Kids 74
11.8 Couples 74
12 Sampling 75

Contributors

Additional Info

Julie Garrow
Julie Garrow, Founder and Managing Director of Intelligent Spas, began her market research careerover 20 years’ ago in the tourism and hospitality sectors, then pioneered statistically reliable ‘spa’ industry research across the globefrom 2001.

Specialising in quality spa industry research, Julie created Intelligent Spas’ uniquely independent, “Global Spa Benchmark Program”, which produces a range of key financial and operational benchmarks to help spa operators track and improve their performance. She authored a chapter entitled “Spa Industry Benchmarking” in the published text book ‘Understanding the Global Spa Industry’, which was edited by Marc Cohen and Gerard Bodeker and published by Elsevier in 2008. Julie has also developed and conducted various Spa Consumer Surveys across the Asia Pacific region.


Julie achieved "Distinguished Industry Leader" in The Crystal Awards Asia Pacific 2009, which was nominated by industry peers to acknowledge and reward an individual who has made a positive contribution to the spa industry.

Prior to establishing Intelligent Spas, Julie represented major organisations such as PricewaterhouseCoopers Hospitality and Leisure Consulting (Singapore), Southern Pacific Hotels (Sydney) and KPMG Tourism and Leisure Consulting (Melbourne). Julie graduated with a Bachelor of Business specialising in Tourism, Management and Marketing. Julie is from Australia and currently resides in Singapore with her husband and business partner, Stu and their son, Conrad.
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