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GCC Spa Benchmark Report

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Intelligent Spas has released new spa industry benchmarks for the Gulf Cooperative Council (GCC) and found the region generated over US$615 million last financial year, however spa owners and managers are forecasting a decrease in revenue in the next period as competition increases with many new spas planning to enter the market, according to Intelligent Spas' previous Spa Development Pipeline Report.

"The GCC Spa Benchmark Report helps spa owners and operators identify how they are performing in comparison to their peers, enabling them to quickly implement tactics to realise opportunities or improve areas of threat," stated Julie Garrow, managing director of independent research company Intelligent Spas. "We also added a new survey question, asking spas what they believe their unique selling proposition is, which provided further industry insights."

Over 110 statistics are contained in the GCC Spa Benchmark Report, which is available for purchase and immediate download at

The main contents of the report include:
- Total Spas, Revenue, Visits and Employment in the GCC
- Employees and Visitors
- Financial Benchmarks
- Hotel Performance
- Spa Business Models
- Spa Infrastructure
- Spa Menus
- Standard Treatment Pricing
- Complimentary Food and Beverages
- Spa Industry Trends
- Unique Selling Propositions

The valuable industry information was collected via a detailed survey completed by spa owners/managers and is delivered in a concise, written report format, which complements our existing Spa Market Overview and Spa Development Pipeline research in the GCC.

The GCC Spa Benchmark Report was prepared by Intelligent Spas and contains a variety of statistics about the total spa market. Information was collected via a detailed survey completed by spa owners/managers, then combined with additional research conducted by Intelligent Spas to provide a concise financial report on the regional spa industry.

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Table of Contents


Additional Info

Julie Garrow
Julie Garrow, Founder and Managing Director of Intelligent Spas, began her market research careerover 20 years’ ago in the tourism and hospitality sectors, then pioneered statistically reliable ‘spa’ industry research across the globefrom 2001.

Specialising in quality spa industry research, Julie created Intelligent Spas’ uniquely independent, “Global Spa Benchmark Program”, which produces a range of key financial and operational benchmarks to help spa operators track and improve their performance. She authored a chapter entitled “Spa Industry Benchmarking” in the published text book ‘Understanding the Global Spa Industry’, which was edited by Marc Cohen and Gerard Bodeker and published by Elsevier in 2008. Julie has also developed and conducted various Spa Consumer Surveys across the Asia Pacific region.

Julie achieved "Distinguished Industry Leader" in The Crystal Awards Asia Pacific 2009, which was nominated by industry peers to acknowledge and reward an individual who has made a positive contribution to the spa industry.

Prior to establishing Intelligent Spas, Julie represented major organisations such as PricewaterhouseCoopers Hospitality and Leisure Consulting (Singapore), Southern Pacific Hotels (Sydney) and KPMG Tourism and Leisure Consulting (Melbourne). Julie graduated with a Bachelor of Business specialising in Tourism, Management and Marketing.

Julie is from Australia and currently resides in Singapore with her husband and business partner, Stu and their son, Conrad.

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