Intelligent Spas Media Centre

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Recent News Releases

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Spa Definitions

Recent News Releases

Intelligent Spas recognises the media is a key contributor to spa industry growth and development. Our philosophy is to support you with research and statistics that add depth and value to your writing.

You may review our recent news releases to quote statistics and trends. Please note: To comply with copyright regulations, the source (stated in each News Release) is to be referenced correctly when Intelligent Spas' research is quoted:

8 December 2011 - Intelligent Spas' New Singapore Spa Report Finds Unprecedented Changes

4 August 2011 - Intelligent Spas Publishes First Greek Spa Industry Report

1 August 2011 - Intelligent Spas Publishes First Spa Research for Spain

19 April 2011 - Intelligent Spas Publishes First Asia Pacific Spa Industry Report

30 March 2010 - Julie Garrow Awarded Distinguished Industry Leader

18 December 2009 - Intelligent Spas Found Most Reliable Spa Benchmark Company by Independent Review

17 December 2009 - Intelligent Spas Releases Updated Thailand Spa Industry Report

26 November 2009 - Intelligent Spas Publishes Fifth Spa Study for Australia

14 October 2009 - Intelligent Spas Publishes Updated Research on South Africa

15 July 2009 - Intelligent Spas Publishes Updated Dubai Spa Benchmarks

4 June 2009 - Intelligent Spas Publishes First Global Spa Benchmark Report

26 November 2008 - Spa Business Strategies for Economic Downturn

23 September 2008 - Intelligent Spas' Global Research Program Underway in Over 60 Countries

23 July 2008 - Intelligent Spas' Regional Comparison of Spa Benchmarks

23 July 2008 - Intelligent Spas Publishes New Spa Research for China & Hong Kong

23 July 2008 - Intelligent Spas Publishes First Spa Benchmarks for Vietnam

25 June 2008 - Intelligent Spas Publishes First Spa Research for Cambodia

26 May 2008 - Intelligent Spas Publishes New Zealand Spa Benchmark Report

14 January 2008 - Intelligent Spas Releases Free Guide to Fast Track Global Spa Benchmarking

9 ตุลาคม 2007 - Intelligent Spas เผยแพร่คู่มือเกี่ยวกับขั้นตอนการดำเนินกิจการของสปาในฉบับภาษาไทย

9 October 2007 - Intelligent Spas Releases Spa Operating Procedures Manuals in Thai

9 July 2007 - Intelligent Spas Publishes First Regional Report on Spa Industry Benchmarks

9 July 2007 - Intelligent Spas Releases New Spa Industry Research for Indonesia and Bali

26 April 2007 - Intelligent Spas發行繁體中文版的 Spa 營運程序手冊

26 April 2007 - Intelligent Spas Releases Spa Operating Procedures Manuals in Traditional Chinese

26 April 2007 - Intelligent Spas 發表首份台灣 Spa 產業調查結果

26 April 2007 - Intelligent Spas Releases First Spa Industry Survey Results for Taiwan

14 December 2006 - Intelligent Spas Releases New Spa Industry Research for Malaysia

14 November 2006 - Intelligent Spas Releases First Spa Industry Survey Results for The Philippines

15 February 2006 - Intelligent Spas Releases New Spa Business Manuals

5 December 2005 - Intelligent Spas Releases New Business Tools for Spa Operators

30 August 2005 - Intelligent Spas Releases New Research Identifying Key Differences Between Female Versus Male Spa Consumers

5 April 2004 - Intelligent Spas Releases Spa Consumer Survey Results

12 March 2002 - A Spa Integration Guide for the Hotel Industry, Released by Intelligent Spas Pte Ltd

 

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Request for Quotes

The information contained in Intelligent Spas' publications is subject to strict copyright regulations. Those who purchase Intelligent Spas' publications may submit a written request if they wish to include quotes and/or other information from the reports in external presentations. Simply complete the Contact Form and outline the conference name, date, topic, list of information required and the due date.

Those who have not purchased Intelligent Spas' publications may quote from our News Releases above provided the information is referenced correctly as stated within each release.

Quotes from information contained on Intelligent Spas' web site are welcome provided the source is referenced as: "www.IntelligentSpas.com".

Please refer to our Copyright Statement if you would like more information about referencing or quoting information from this web site. For additional information please complete the above email form.

 

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Spa Definitions

For the purposes of reliable industry benchmarking, Intelligent Spas defines "spa" as:

"a business offering water-based treatments

practiced by qualified personnel

in a professional, relaxing and healing environment"

Source: Intelligent Spas

This definition was developed to support the original meaning of spa being "healing through water". Water-based treatments may include body wraps, body scrubs, baths, etc. A relaxing and healing environment distinguishes spas from standard beauty salons and clinical medical centres that are not promoted as spa businesses. Qualified personnel include employees who have successfully completed professional external training courses and/or on-the-job training of relevant standard operating and treatment procedures required of a professional spa businesses.

In order to benchmark effectively, data needs to be collected from similar types of businesses. For example, it is not reliable to benchmark a large day spa with extensive facilities against a basic nail spa with no facilities. This would not provide accurate data for either business to use. Therefore we exclude "other" types of spas from the survey so the benchmark data is usable and reliable for eligible spas. A strict definition is also required to enable reliable collection and comparison of survey information across multiple countries.

Intelligent Spas' 'benchmarking' definition and calculation of total spa numbers may therefore differ slightly to spa definitions and spa estimates published by local spa associations and other industry representatives which generally promote a wider definition which includes "other" types of spas and this is necessary in order to achieve their specific objectives. The various estimates of spa numbers may be promoted effectively and even together by simply referencing the source and elaborating on the differences. 

There are also salons and other business types using "spa" in their name which confuses the situation further. Comprehensive research is conducted to review business types and the following are excluded from Intelligent Spas' benchmarking survey in order to produce reliable and comparable benchmarks for spa operators:

  • Standard hairdressing salons, beauty therapy salons and retail stores which may have treatment rooms but do not offer water-based treatments in a professional, relaxing and/or healing environment.

  • Hotels, resorts and other accommodation establishments which offered massage and/or facials only.

  • Businesses which offer on-demand or by request only spa services.

Source: "www.IntelligentSpas.com".

 

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