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Intelligent Spas ...100% independent, spa industry intelligence |
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Company Profile Mission To provide 100% independent market intelligence to guide spa industry growth and performance. "100% Independent Research" defined Intelligent Spas is unique as it offers a completely independent view of the spa industry and is able to collect industry data which consultants, associations, spas or suppliers are unable to gather due to confidentiality issues.
100% Independent Research = Intelligent Spas:
1. Self-funds all research 2. Does not conduct consulting studies for individual businesses 3. Does not form alliances with third parties 4. Does not have interests in other businesses 5. Is not influenced by members, boards, committees or sponsors This independence policy ensures the confidentiality of all individual survey responses submitted is maintained and publications are prepared without bias and for the benefit of all those interested in the spa industry. About Intelligent Spas Intelligent Spas is the only 100% independent research company specialising in the spa industry. Founded in Singapore in 2001, it pioneered spa industry research across the greater Asia Pacific region and continues to publish a range of Spa Business & Operations Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the development and growth of this important industry. Intelligent Spas' manuals and research findings are published in electronic report format and aim to be practical, intellectual and affordable, appreciating many spas are small businesses with busy schedules and tight budgets. The electronic report files reduce production and delivery costs, whilst enabling immediate fulfilment ie. the information is available for immediate viewing and download via the Online Store. Intelligent Spas provides research which businesses find logistically and financially impossible to collect Founder and Managing Director Profile Australian-born Julie Garrow is the Founder and Managing Director of Intelligent Spas. Graduating with a Bachelor of Business specialising in Tourism, Management and Marketing, Julie draws on over eighteen years' research experience from both industry and consulting perspectives. Hospitality, tourism and leisure consulting experience was gained with global advisory firms including PricewaterhouseCoopers in Singapore and KPMG in Melbourne, Australia. Client projects conducted across the greater Asia Pacific region included market research, industry surveys, feasibility studies, business plans, technology strategies, process mapping, as well as branding and marketing strategies. Julie also acquired valuable hotel industry experience as Market Analyst and Market Information Manager for a regional hotel group based in Sydney (formerly known as SPHC Group). She was responsible for major corporate projects including re-inventing an established hotel brand which involved comprehensive market research, as well as advising the individual hotels within the group on market research, business planning, product development and campaign analysis. Pioneering spa industry research across the greater Asia Pacific region, Julie develops and manages Intelligent Spas' Global Spa Benchmark Program which is now underway in over 60 countries. Julie also recently authored a chapter on Spa Industry Benchmarking in the published book entitled "Understanding the Global Spa Industry" and is regularly quoted in trade and news media.
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