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Intelligent Spas Press Release Spa Benchmark Vietnam 2008

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News Release

Intelligent Spas' Regional Comparison of Spa Benchmarks

Singapore, 23 July 2008 - Intelligent Spas' latest series of benchmark reports is highlighting significant differences in spa markets across the greater Asia Pacific region. This information is crucial for those operating in these markets to conduct reliable business analysis and planning. A selection of key industry statistics by country are summarised below to illustrate the differences:

This comparison of performance benchmarks identified the following key differences across the region:

Thailand is the largest spa market in the Asia Pacific region.
New Zealand hosts the highest proportion of day spas.
Hotel, resort and destination retreat spas are in highest proportions in Cambodia and the United Arab Emirates.
The Australian spa industry generated the most revenue during 2007.
Total spa industry visits and employment were highest in Thailand.

Reference Source: Intelligent Spas, Spa Benchmark Program

The countries that achieved the highest benchmark for other key performance indicators included:

What is Spa Benchmarking?

"Spa benchmarking is the process spas use to maximise their business potential by measuring aspects of their spa and comparing these against the industry average" explained Julie Garrow, Managing Director of Intelligent Spas. "Spa benchmarks are also used by other businesses operating in the spa industry to monitor trends and address the product and service needs of spas."

Spa industry benchmarks:

Provide better understanding of market conditions and offerings to achieve and maintain competitiveness.
Enable strategic business decisions to be based on facts rather than guesswork.
Highlight market opportunities in decline to minimise over-investment.

Research is also underway in over 35 countries. To join the Spa Benchmark Program, register at www.spabenchmark.com/industry.

To learn more about spa benchmarking, visit www.IntelligentSpas.com and request the free educational guide entitled Using Spa Industry Benchmarks For Success.

Review the current list of Spa Industry Survey Reports available.

About Intelligent Spas

Intelligent Spas is the only 100% independent research company specialising in the spa industry. Founded in Singapore in 2001, it has pioneered spa industry research in the Asia Pacific region and continues to publish a range of Spa Business & Operations Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the performance and growth of this important industry.

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Intelligent Spas Releases Free Guide to Fast Track Global Spa Benchmarking

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Source: Intelligent Spas, xxx Spa Benchmark Report 200xxxx-2010