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Julie Garrow

Managing Director

Intelligent Spas

News Release

Intelligent Spas Publishes First Spa Research for Spain

Singapore, 1 Aug 2011 - Intelligent Spas' published the first-ever Spa Industry Report for Spain and identified the spa industry is expected to generate EUR 26 million (approximately USD 39 million) in revenue in 2011. This new report presents an extensive range of business intelligence and financial statistics to assist businesses operating in, or interested in, the Spanish spa industry.

"The Spanish spa market experienced some adjustment between 2009 and 2010 and a variety of key spa benchmarks decreased, including revenue per spa and revenue per visit" explained Julie Garrow, Managing Director of 100% independent research company Intelligent Spas (www.IntelligentSpas.com). "However, total spa visits showed strong growth over the last three years and total revenue and employee numbers also grew, but at lower rates. These research findings are vital to help guide the operations of spas and many other types of businesses relating to the spa industry in Spain".

Key Research Findings

• Spa numbers increased by 27% between 2008 and 2010.

• Overall spa industry performance growth slowed in visits and employment between 2009 and 2010, whilst revenue increased.

• Daily revenue per available treatment room is forecast to decrease by 10% in 2011.

• Spas forecast a 17% increase in revenue per spa in 2011.

• Hotels and resorts offering spas averaged 61% occupancy.

• The full report is available for immediate download from Intelligent Spas online store - click here to purchase.

Intelligent Spas is the only 100% independent research company specialising in the spa industry. Founded in Singapore in 2001, it has pioneered statistically reliable and comparable research for the global spa industry and continues to publish a range of Spa Operations Manuals and Spa Benchmark Reports to assist the performance and growth of this essential industry.

Intelligent Spas' Global Spa Benchmark Program is currently underway in over 100 countries and aims to produce usable statistics to help spas maximise their performance, provide business intelligence to assist other organisations to better understand, service and support the spa industry, plus generate greater awareness of the spa industry to increase spa visits. Spa owners and managers may join Intelligent Spas' free Global Spa Benchmark Program and receive their full market report free of charge by registering at www.IntelligentSpas.com.

The detailed table of contents is below - Spain Spa Benchmark Report 2011:

1          Terms of Use

2          About the Research

2.1       The Value of 100% Independent Research

2.2       Confidentiality Policy

2.3       Benchmarking Definition of 'Spa'

2.4       Definitions of Spa Sub-Types

2.5       Research Objectives

2.6       Research Methodology and Sampling

2.7       Challenges

2.8       How to Read the Report

2.9       Acknowledgements

2.10     Register to Participate in the Global Spa Benchmark Program

2.11     Feedback and Suggestions

2.12     Educational Resources

3          Key Research Findings

3.1       Summary

3.2       Market Size, Value and Growth Trends

3.3       Key Financial and Performance Benchmarks

3.4       Spa Business and Management Structures

3.5       Spa Infrastructure

3.6       Spa Menus

4          Market Size, Value and Growth

4.1       Market Size, Value and Growth Summary Table 2008-2011F

4.2       Total Number of Spas 2008-2011F

4.3       Day Spas Versus Destination Spas 2010

4.4       Total Spa Industry Revenue 2008-2011F

4.5       Total Spa Industry Visits 2008-2011F

4.6       Total Spa Industry Employment 2008-2011F

4.7       Spa Industry Performance Annual Growth 2009-2011F          

5          Financial and Performance Benchmarks

5.1       Financial and Performance Benchmarks Summary Table 2008-2011F

5.2       Annual Revenue per Spa 2008-2011F

5.3       Daily Revenue per Spa 2008-2011F

5.4       Annual Visits per Spa 2008-2011F

5.5       Daily Visits per Spa 2008-2011F

5.6       Annual Employees per Spa 2008-2011F

6          Benchmark Ratios

6.1       Benchmark Ratios Summary Tables 2008-2011F

6.2       Revenue per Visit 2008-2011F

6.3       Revenue per Treatment Hour 2008-2011F

6.4       Revenue per Treatment Minute 2008-2011F

6.5       Annual Revenue per Treatment Room 2008-2011F

6.6       Daily Revenue per Treatment Room 2008-2011F

6.7       Annual Revenue per SqM 2008-2011F

6.8       Daily Revenue per SqM 2008-2011F

6.9       Annual Revenue per Employee 2008-2011F

6.10     Daily Revenue per Employee 2008-2011F

6.11     Annual Visits per Employee 2008-2011F

6.12     Breakdown of Total Annual Revenue 2009-2010

6.13     Visitor Profiles by Gender, Age, Residence and Repeat Visitation Rate 2009-2010

7          Treatment Revenue Benchmark Ratios

7.1       Treatment Revenue Benchmark Ratios Summary Tables 2008-2010

- Treatment Revenue as a Proportion of Total Revenue 2008-2010

- Total Treatment Revenue 2008-2010

- Annual Treatment Revenue per Spa 2008-2010

- Daily Treatment Revenue per Spa 2008-2010

- Average Treatment Revenue per Visit 2008-2010

- Treatment Revenue per Treatment Hour 2008-2010

- Treatment Revenue per Treatment Minute 2008-2010

- Annual Treatment Revenue per Treatment Room 2008-2010

- Daily Treatment Revenue per Treatment Room 2008-2010

- Annual Treatment Revenue per SqM/SqF 2008-2010

- Daily Treatment Revenue per SqM/SqF 2008-2010

- Annual Treatment Revenue per Employee 2008-2010

- Daily Treatment Revenue per Employee 2008-2010

8          Destination Spa Statistics

8.1       Accommodation Property Performance by Number of Hotel Rooms, Hotel Occupancy and Hotel Average Daily Rate

8.2       In-house Guests Versus Day Visitors

9          Spa Business Models

9.1       Geographic Ownership

9.2       Business Structures

9.3       Management Structures

10        Spa Branding and Business Plan

10.1     Business Name

10.2     Original Business Plan

10.3     Gender Policy

11        Spa Infrastructure

11.1     Indoor Spa Size

11.2     Indoor Spa Space Breakdown

11.3     Treatment Rooms by Number, Type, Main Use and Configuration

11.4     Stations by Number, Type and Use

11.5     Treatments Conducted Outside the Spa by Location and Contribution to Total Revenue and Total Visits

11.6     Standard Support Facilities Available

11.7     Water-Based Support Facilities Available

12        Spa Menus

12.1     Variety of Hydrotherapy and Other Water-Based Treatments Offered

12.2     Hydrotherapy Treatments

12.3     Body Treatments

12.4     Massages

12.5     Beauty Services

12.6     Complimentary Food and Beverages

12.7     Starting Prices of Standard Spa Treatments

13        Sampling

About Intelligent Spas Pte Ltd

F = Forecast

Source: Intelligent Spas, Spain Spa Benchmark Report 2011

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