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Julie Garrow Managing Director Intelligent Spas
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News Release Intelligent Spas Publishes First Greek Spa Industry Report
Singapore, 4 Aug 2011 - Intelligent Spas' published the first-ever Spa Industry Report for Greece and identified the spa industry is expected to generate EUR 15 million (approximately USD 22 million) in revenue in 2011. This new report presents an extensive range of business intelligence and financial statistics to assist businesses operating in, or interested in, the Greek spa industry. "The Greek spa market experienced overall growth in revenue between 2008 and 2010, however visitor numbers proved unstable and are predicted to fall in 2011," explained Julie Garrow, Managing Director of 100% independent research company Intelligent Spas (www.IntelligentSpas.com). "The key per spa benchmarks have also experienced decreases including revenue, visits and employment and are predicted to fall further, suggesting challenging times ahead for Greek spa operators. These research findings are very timely to help guide the short term operations of spas and other types of businesses supporting the spa industry in Greece." Stavros Mavridis, Executive Director of the Spa Managers Club of Greece added "the Spa Managers Club of Greece (SMCG) is extremely pleased to have supported the first-ever Greek spa industry report compiled by Intelligent Spas. It will serve to highlight the importance of the spa and wellness sector to the Greek tourism industry, especially through these difficult economic times. This research will be extremely useful to owners and key people holding managerial positions in order to adapt efficient business strategies, implement new spa trends, identify new business opportunities, maximise overall performance and recognise the need for change. The report will enhance SMCG's image in promoting its vision and at the same time, contributing to the growth of the Greek tourism industry." Key Research Findings
Spiros Gaitanidis, Member of Spa Managers Club of Greece added "the new Greek Benchmark Report is an important tool in the growth and future development of spa industry. The statistics released by Intelligent Spas allow all investors and spa operators to identify weaknesses and strengths in their business planning, to maximise their profit potential and opportunities, and most importantly to plan for the future based on true factors, rather than on speculation." Intelligent Spas is the only 100% independent research company specialising in the spa industry. Founded in Singapore in 2001, it has pioneered statistically reliable and comparable research for the global spa industry and continues to publish a range of Spa Operations Manuals and Spa Benchmark Reports to assist the performance and growth of this essential industry. Intelligent Spas' Global Spa Benchmark Program is currently underway in over 100 countries and aims to produce usable statistics to help spas maximise their performance, provide business intelligence to assist other organisations to better understand, service and support the spa industry, plus generate greater awareness of the spa industry to increase spa visits. Spa owners and managers may join Intelligent Spas' free Global Spa Benchmark Program and receive their full market report free of charge by registering at www.IntelligentSpas.com. The detailed table of contents is below - Greece Spa Benchmark Report 2011: 1 Terms of Use
2 About the Research 2.1 The Value of 100% Independent Research 2.2 Confidentiality Policy 2.3 Benchmarking Definition of 'Spa' 2.4 Definitions of Spa Sub-Types 2.5 Research Objectives 2.6 Research Methodology and Sampling 2.7 Challenges 2.8 How to Read the Report 2.9 Acknowledgements 2.10 Register to Participate in the Global Spa Benchmark Program 2.11 Feedback and Suggestions 2.12 Educational Resources
3 Key Research Findings 3.1 Summary 3.2 Market Size, Value and Growth Trends 3.3 Key Financial and Performance Benchmarks 3.4 Spa Business and Management Structures 3.5 Spa Infrastructure 3.6 Spa Menus
4 Market Size, Value and Growth 4.1 Market Size, Value and Growth Summary Table 2008-2011F 4.2 Total Number of Spas 2008-2011F 4.3 Day Spas Versus Destination Spas 2010 4.4 Total Spa Industry Revenue 2008-2011F 4.5 Total Spa Industry Visits 2008-2011F 4.6 Total Spa Industry Employment 2008-2011F 4.7 Spa Industry Performance Annual Growth 2009-2011F
5 Financial and Performance Benchmarks 5.1 Financial and Performance Benchmarks Summary Table 2008-2011F 5.2 Annual Revenue per Spa 2008-2011F 5.3 Daily Revenue per Spa 2008-2011F 5.4 Annual Visits per Spa 2008-2011F 5.5 Daily Visits per Spa 2008-2011F 5.6 Annual Employees per Spa 2008-2011F
6 Benchmark Ratios 6.1 Benchmark Ratios Summary Tables 2008-2011F 6.2 Revenue per Visit 2008-2011F 6.3 Revenue per Treatment Hour 2008-2011F 6.4 Revenue per Treatment Minute 2008-2011F 6.5 Annual Revenue per Treatment Room 2008-2011F 6.6 Daily Revenue per Treatment Room 2008-2011F 6.7 Annual Revenue per SqM 2008-2011F 6.8 Daily Revenue per SqM 2008-2011F 6.9 Annual Revenue per Employee 2008-2011F 6.10 Daily Revenue per Employee 2008-2011F 6.11 Annual Visits per Employee 2008-2011F 6.12 Breakdown of Total Annual Revenue 2009-2010 6.13 Visitor Profiles by Gender, Age, Residence and Repeat Visitation Rate 2009-2010
7 Treatment Revenue Benchmark Ratios 7.1 Treatment Revenue Benchmark Ratios Summary Tables 2008-2010
8 Destination Spa Statistics 8.1 Accommodation Property Performance by Number of Hotel Rooms, Hotel Occupancy and Hotel Average Daily Rate 8.2 In-house Guests Versus Day Visitors
9 Spa Business Models 9.1 Geographic Ownership 9.2 Business Structures 9.3 Management Structures
10 Spa Branding and Business Plan 10.1 Business Name 10.2 Original Business Plan 10.3 Gender Policy
11 Spa Infrastructure 11.1 Indoor Spa Size 11.2 Indoor Spa Space Breakdown 11.3 Treatment Rooms by Number, Type, Main Use and Configuration 11.4 Stations by Number, Type and Use 11.5 Treatments Conducted Outside the Spa by Location and Contribution to Total Revenue and Total Visits 11.6 Standard Support Facilities Available 11.7 Water-Based Support Facilities Available
12 Spa Menus 12.1 Variety of Hydrotherapy and Other Water-Based Treatments Offered 12.2 Hydrotherapy Treatments 12.3 Body Treatments 12.4 Massages 12.5 Beauty Services 12.6 Programs, Classes and Consultations 12.7 Complimentary Food and Beverages 12.8 Starting Prices of Standard Spa Treatments
13 Sampling
About Intelligent Spas Pte Ltd
F = Forecast
Source: Intelligent Spas, Greece Spa Benchmark Report 2011
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